Last updated on May 16th, 2024
Current State of Ecommerce Landscape Worldwide
Ecommerce platform usage has exploded over recent years as the world's economy has transitioned to online. Currently (as of May 3rd, 2024 – source Store Leads) there are 13,138,277 live stores running on 100 different ecommerce platforms. With such an astronomical number of businesses thriving online, it is extremely difficult to stand out a retail brand online now. Perhaps the brand is focusing on delivering the best website UX designs, HD product images and SEO (of course google ads is there) to get significant online visits and higher conversions. But is that enough in 2024?
13 million other online stores are implementing the same cliche strategy and expecting a magical business growth curve. Unfortunately, most online businesses fail and will continue to fail due to this single reason – a lack of unfair advantage.
As of now, there are 44,000 active BigCommerce stores in 2024.
How to gain an unfair advantage over your competitors in 2024 and keep a razor-sharp focus to improvise your sales and marketing strategies for the entire decade?
Augmented Reality Can Help Grow Your Online Store
One of the greatest limitations in ecommerce is the difficulty of representing a physical, three-dimensional product in a virtual, two-dimensional environment. AR can help bridge the gap between shopping at a physical location and shopping online by making it easier to represent merchandise and giving the consumer a better understanding of the product they’re purchasing.
BigCommerce is already promoting 3D and WebAR based products for their store owners actively. You can find few AR providers in their marketplace app store. Most of the providers has a complex setup and integration process which often stops BigCommerce store owners from adopting this amazing technology.
Marvin XR has introdcued an easy way to adopt AR (with end to end service) and integrate them easily with BigCommerce stores like adding another product image in the website. This easy integration will enable BigCommerce furniture stores to stand out in the crowd while offering their services with 15%-20% additional conversion rate easily.
Steps for WebAR Integration with BigCommerce Store
Marvin XR has now introduced easy WebAR integration with BigCommerce. It will take 2 minutes to integrate 3D preview with AR solutions ready for online e-comm shops. User can preview products in AR using browsers only, no apps needed.
1. Create a Surface AR campaign. For product AR visualization, this is the most suitable AR experience for ecommerce.
2. Open the AR campaign and go to AR Show menu. Default AR campaign comes with a template based UX design which is good for marketing campaign. Now click on the button Click to get BigCommerce Card. This will create a code-block (a readymade UX design), ready to be integrated to BigCommerce store.
3. Login to your BigCommerce account and edit your store design. Add a new HTML element to your page.
4. Replace the default HTML code-block with the code-block you copied from your AR campaign (BigCommerce Card). Please add your payment link inside the Buy now button.
5. Save and Publish your store
6. Now open it from your smartphone and try out the virtual try-on experience from your BigCommerce store.
Congratulations! Now you have successfully integrated 3D AR view for your BigCommerce online store.
Few points to consider during the integration. The integration steps above are for non-technical shop owners to accelerate their business in the marketplace. However, with a very basic knowledge of HTML, anyone can change the product card layout (color, text, button, skin css etc.) according to their own brand theme.
Alternatively you can use our advanced Responsive iFrame generator tool to build custom product card size for integration (with auto-code generation which you need to copy and paste into your BigCommerce store).
It is important to add the payment option to the Buy now button. Button name can be changed to whatever name you choose, it will not impact the integration and experience. The iFrame address should point to the AR campaign. If you have a custom DNS mapped name, you can use it to the iFrame address too. Track user engagement and KPIs from Marvin XR dashboard and insights for further analysis.
Conclusion
In an ever moving world of ecommerce, speed and agility are the key to success. Marvin XR has built a web based AR platform to bring extreme agility while adopting 3D product visualization with AR capabilities for BigCommerce online stores. The super easy integration tools are built to help brands to move fast without diving deep into the technical details. This way, with more products to be introduced in a short span of time, marketers need not to worry about the tech debt for adopting WebAR as a winning card strategy to outgrow competitors. Moreover, at Marvin XR, we help our customers with end to end services, so that they need not to spend time over building and integrating 3D to product portfolio. For more information, please reach out to us at support@marvinxr.com for a free consultancy.
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